How to use this model: This is designed for team self-assessment. Practices build cumulatively—Level 2 assumes Level 1 is in place, Level 3 assumes both prior levels. Teams may have mixed maturity across practices. AI acceleration is marked with ✨ where applicable.
About This Model
This model synthesizes best practices from leading product thinkers and is tailored for B2B/B2E enterprise software product teams.
Designed for: Self-assessment and improvement planning by cross-functional product teams including PMs, Product Owners, UX, and Engineering Leadership.
Assessment approach: Teams should honestly evaluate whether they consistently meet all criteria for a practice. Occasional execution doesn't count—practices should be established, reliable, and habitual.
AI dimension: AI acceleration is marked where LLMs and AI tools can realistically make practices faster, cheaper, or higher quality. This is about accelerating product management work itself, not about building AI products.