Welcome!
This framework helps product teams assess their current capabilities and plan improvements across three maturity levels: Foundational Practices, Outcome-Driven Operations, and Strategic Innovation Engine.
The Model
Explore the complete maturity model with detailed criteria for each practice at every level.
View Model →Getting Started
Practical guidance for teams at each maturity level, including quick wins and pitfalls to avoid.
Get Started →Self-Assessment
Evaluate your team's current state and identify priority areas for improvement.
Start Assessment →How to Use This Framework
Start with The Model
Familiarize yourself with the three maturity levels and practice areas
Read the Getting Started Guide
Understand which level is right for you and how to begin
Complete the Self-Assessment
Honestly evaluate your team's current practices
Focus on 2-3 Priorities
Don't try to improve everything at once—focus on what matters most
Reassess Quarterly
Track progress and adjust priorities based on what you've learned
Key Principles
Cumulative: Practices build on each other
Self-paced: Teams progress at their own speed
Mixed maturity: Teams can be strong in some areas, weaker in others
AI-enabled: Leverage AI where it genuinely accelerates work
Honest assessment: Aspirational ratings won't help you improve
Focus beats breadth: Better to do 2-3 things well